Social Media Marketing

Our roughly 1,000 Digital Sherpa clients buy one of our Sherpa programs for a variety of reasons.  Of course everyone likes to attract online traffic, find new customers and generate leads.  And while those are outcomes of a good social media and content marketing program, that’s not always what brings our customers to our virtual door step.

Some buy it for the content creation; it takes a lot of time and discipline to write 2 quality blog posts per week.  But there are a great many who buy our program because they want to build a social media presence.

The adoption of businesses in the social media space has been exploding in the past year.  And Sherpa clients are a part of that surge of businesses on that leading edge of social media adoption.  But often when we ask new clients why they want to build a social media presence, the answers range from “because I don’t want to be left behind” to “my son/daughter/grandson/friend said I should” to “I really don’t know, but I feel like I probably should”.

The answer to why you want to be in social media can be found in a recently published report from Comscore.  Comscore is an internet marketing research firm that tracks and reports on online behavior.  Their recent report “Women on the Web:  How Women are Shaping the Internet” gives some great insight into the very question of why you want to be in social media.   The report speaks for itself, but I’ll highlight a few things I found particularly relevant:

• Women are more enagaged than men on the internet
• Social networking is central to women’s internet experience
• Women drive a disproportionate amount of online spending
• 9 out of 10 women in North America visited a social networking site in April 2010

Social networking sites are prime areas for attracting new customers whether you want to lure them to online sales or to visit your showroom.  The audience is there, what are you doing to make sure they find you?

News Sherpa Tales Social Media Marketing

Design Sherpa, our Digital Sherpa product for the home design and remodeling industry, is hosting the What Inspires You? contest.  In this contest Design enthusiasts are competing to win $10,000 and a 10-day trip to Maison & Objet in Paris.

Phase 1 has ended, the judges have spoken and narrowed down the field to 100 winners which are announced daily on the Design Sherpa blog.

Each winner submitted a photo and up to 100 words telling us what inspires them.  Below are a few of the images submitted.  You can view these, the 100 word design inspiration messages and the rest of the 98 winners on the Design Sherpa blog.

Phase 1 winners will now move to the second phase of the contest.  In this phase each contestant will enter a 350 word blog post about an interior or architectural design topic that communicates both his or her unique passion for design and writing style.