The ROI of Social Media Marketing

DigitalSherpa is a service of Network Communications, Inc. and the company’s Chairman & CEO, Dan McCarthy, has been an early adopter of social media as an internet marketing strategy. In his blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.  To better understand DigitalSherpa’s approach to social media marketing and to gain additional perspective, you may want to read Dan’s following posts:

ROI of social media marketing: 3 case studies

Winning at search (small and medium sized businesses)

Explosive growth of social media: A visual experience

Demographics of online social behavior

Video: Fact-based, compelling — social media growth