Tweexchange…Easy Branding for your Twitter and Web Presence

Social-marketing media today is lightning fast. Dream up a business venture, a blog, a political action committee…well, anything? Then you better get legit. And on the Web, that means a Facebook account, a Twitter handle, and a website with media and a great blog. But creating a brand–the name and image you project to the public–requires a seamless transition across social-media networks.

That’s why Tweexchange is such a cool idea. It’s the latest Twitter app from Long Island’s Blast Applications. Tweexchange used to operate outside the Twitter TOS as a black-market bazaar for buying and selling Twitter handles. Now, this speedy site instantly checks whether the username you’ve picked out for your new Twitter account is still available. If it’s not, the site will offer up a list of similar alternative names. The coolest part? Tweexchange has joined with GoDaddy.com, so you can also see which website domain names related to your username are available.

I decided to try it out myself, imagining that, one day, Ashley_Urbane could launch as a Twitter feed/website dedicated…well…to me (I’ll come up with a brilliant idea later). So I typed Ashley_Urbane into Tweechange. Whoops…it was taken already (by me!). But a ton of similar names were available…Ashley_Urban, Ashley_Urba, Ashley_Urbanes, Ashley_U (maybe I’ll open an online university?)…you get the idea. Right next to my potential Twitter names, the Tweexchange linked up all of the available GoDaddy domain names. AshleyUrbane.com?! Sounds like a winner!

If someone is selfishly hoarding the Twitter username you covet, you can opt to be notified when it becomes available (Twitter deletes usernames 60 days after their suspension). As the Washington Post notes, the notification service costs $5–chump change if you’re branding the business of your dreams.

CoolTechZone.com says, “Clever is one way to describe Tweexchange utilizing GoDaddy’s desire to built up their existing customer base.” That’s true, but it’s also a fast and easy way for the tech-fearful in America to brand themselves in the blink of an eye.

Blast Applications, the founder of Tweexchange, was just accepted into the Apple IPhone developer program. Their last application, Tweact, flips text so it’s mirrored upside down–a fun way to freak your friends out online.