Your Digital Reach; How to Increase Your Social Media Outreach

Good Morning, A few random thoughts of Digital Footprint and Digital Reach

We are pretty excited here at Digital Sherpa as we organize the final details to launch a series of Lab Experiments, for the purpose of helping our clients Expand Their Digital Footprint. It will be a fun time as we drill down into the whys and why not of engagement, metrics, what is meaningful to measure and what isn’t.

In thinking about this, different clients will have different things that are important to them to achieve through their marketing initiatives. Social Media touches a lot of different marketing points across your company.

eMarkter summed it up well in their post titled How Social Media Can Work Across Multiple Parts of Your Business

If you accept that your company needs to be involved in social media—as most marketers do—then it’s important to figure out where social media fits within your organization.

Tempting as it might be to compartmentalize social media, most companies find that it gets assimilated into various functional teams, including marketing and communications, sales, customer service, human resources, IT and executive management. Firms from Ford Motor Co. to Dunkin’ Donuts to Hewlett-Packard describe social media as a cross-organizational discipline that touches a wide range of functions.

What is Your Digital Reach

The ways and means at which Social Media Outreach works is nothing less than fascinating. We have started to track and log most everything we are doing here in the Digital Sherpa Laboratory, starting with our own personal blogs, twitter feeds, facebook profiles and fan pages, blog traffic, web traffic, blog comments and so forth. Some of the stuff likely doesn’t matter, but what really struck me was the significance of Expanding Your Digital Footprint, or put another way, Your Digital Reach.

Shelf Life

The advent of all of the tools allow such a rapid expansion of marketing outreach. But what these tools, platforms and venues also allow is  Infinite Shelf Life. Unlike traditional marketing, the effects of a given marketing campaign had a shelf life equal to or a bit longer than the length of the campaign itself.

In the digital world, your content is out there forever.

So What Does That Mean

Start by Getting in the Game. Your Digital Reach will not expand by itself. Folks say that followers don’t matter, and there is truth in that, sort of. What matters is the engagement level of your Circle of Influence. If you are adding value to your Circle of Influence, your business will drive more leads.

We would love to hear about ways in which you have extended your Digital Footprint, and what your challenges and successes were,