White Papers and eBooks

June 30, 2010 by mokeefe
Filed under Research, Social Media Marketing, White Papers and eBooks

Digital Marketing Starts with SEO

April 3, 2010 by ebrown
Filed under Research, Social Media Marketing

I attended my first Social Media Seminar a few years ago in Columbus OH. The conference was put on by Jennifer Laycock, editor of Search Engine Guide. After having attended all sorts of apartment related seminars and events, that basically said the same thing year in and year out surrounding Apartment Marketing, it was real treat to further dig into Social Media Marketing with folks who were doing it.

I was pretty flattered when Jennifer reached out a few weeks later and asked me to write for her at Search Engine Guide, from a small business perspective, and relating to the various things we were doing in our own boutique apartment management business at Urbane Apartments. Although my writing there has been off and on over the last couple of years , mostly because of time constraints of operating a small business, I have learned a lot from both Jennifer and several other contributors. You can peruse those articles here if you like. Search Engine Guide is in the top ten highest ranking blogs in it’s class, with a significant following. I have also joined Jennifer on a series of small business panels at places such as SES Chicago.

One of the top contributors and one worth following his work is Stony deGeyter, President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Putting it all together

SEO isn’t especially difficult to do, but it does take time and enough knowledge to help you get started down the path to learn as you go. Many small businesses will try to save money by doing SEO on their own and they can be successful to a point, so long as they have the time needed to not only gain the knowledge but to implement it as well.

Here is Stoney’s series on the basics of SEO. Read up on these and you will be well on your way!