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	<title>Digital Sherpa.com</title>
	<link>http://dsherpa.com</link>
	<description>Just another Dsherpa.com weblog</description>
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		<title>Why you want a social media presence</title>
		<description><![CDATA[
			
				
			
		
Our roughly 1,000 Digital Sherpa clients buy one of our Sherpa programs for a variety of reasons.  Of course everyone likes to attract online traffic, find new customers and generate leads.  And while those are outcomes of a good social media and content marketing program, that’s not always what brings our customers to our virtual [...]]]></description>
		<link>http://dsherpa.com/2010/07/29/why-you-want-a-social-media-presence/</link>
			</item>
	<item>
		<title>Design Sherpa brings 100 design enthusiasts closer to a dream trip to Paris</title>
		<description><![CDATA[
			
				
			
		
Design Sherpa, our Digital Sherpa product for the home design and remodeling industry, is hosting the What Inspires You? contest.  In this contest Design enthusiasts are competing to win $10,000 and a 10-day trip to Maison &#38; Objet in Paris.
Phase 1 has ended, the judges have spoken and narrowed down the field to 100 winners [...]]]></description>
		<link>http://dsherpa.com/2010/07/27/design-sherpa-brings-100-design-enthusiasts-closer-to-a-dream-trip-to-paris/</link>
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		<title>Social Media Marketing:  In-House or Outsource?</title>
		<description><![CDATA[
			
				
			
		
Challenges to consider with social media marketing:  In-house, or outsource?
There is little question that a well-executed social media program will generate new business by engaging your customers, increasing your &#8220;Google rank&#8221; and turbo charging word of mouth.  As an example, in a recent study of over 1500 businesses by Hubspot, a social media research company, [...]]]></description>
		<link>http://dsherpa.com/2010/07/08/social-media-marketing-in-house-or-outsource/</link>
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		<title>White Papers and eBooks</title>
		<description><![CDATA[
			
				
			
		

Two Thousand and Ten Digital Digital Marketing Outlook
Move the Google Needle
Corporate Blogging
Marketing 2010
Social Media Marketing for Apartments
Engagement 2009

      ]]></description>
		<link>http://dsherpa.com/2010/06/30/white-papers-and-ebooks/</link>
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		<title>Yes, Facebook users interact with companies!</title>
		<description><![CDATA[
			
				
			
		
Given the explosive growth of facebook &#8212;- over 500 million worldwide users, it is very interesting to note that over a third of those users interact with brands.  What drives this?  The offer of coupons, specials and discounts. That is an amazing number considering Facebook was considered almost exclusively a personal networking tool [...]]]></description>
		<link>http://dsherpa.com/2010/06/30/yes-facebook-users-interact-with-companies/</link>
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		<title>Outsourcing blogging and social media programs / 5 reasons</title>
		<description><![CDATA[
			
				
			
		
There is little question that a well-executed social media program will generate new business by engaging your customers, increasing your &#8220;Google rank&#8221; and turbo charging word of mouth.  The real question is the classic make or buy decision.  Should we do this ourselves?  Or should we outsource it?  I believe there [...]]]></description>
		<link>http://dsherpa.com/2010/06/25/outsourcing-blogging-and-social-media-programs-5-reasons/</link>
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		<title>Health and Fitness just went digital with HealthFitSherpa</title>
		<description><![CDATA[
			
				
			
		

The time to get pumped up has officially arrived. Digital Sherpa is growing, and building a new brand around, well, body building. The NCI company dives into the health and fitness market with the release of HealthFitSherpa, a fixed-cost monthly subscription service aimed at industries focused on health, fitness, beauty, wellness, cosmetic, spa, nutrition and diet.
Following [...]]]></description>
		<link>http://dsherpa.com/2010/05/18/health-and-fitness-just-went-digital-with-healthfitsherpa/</link>
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		<title>The Customer Experience Gap and How to Bridge It</title>
		<description><![CDATA[
			
				
			
		
Our  friend and customer service advocate, Becky Carroll penned an interesting post over on her blog, Customers Rock. The jest of the post is the significant disconnect with what companies think they are delivering relative to Customer Experience, and what their customers purport.
Understanding the principles of customer experience and actually delivering them do not necessarily [...]]]></description>
		<link>http://dsherpa.com/2010/04/23/the-customer-experience-gap-and-how-to-bridge-it/</link>
			</item>
	<item>
		<title>Social Influencers Help You Sell More Stuff</title>
		<description><![CDATA[
			
				
			
		
Social Influence Marketing, as described in Social Media Marketing for Dummies, is a technique that employs Social Media (content created by everyday people using highly accessible and scalable technologies such as blogs, message boards, podcasts, microblogs, bookmarks, social networks, communities, wiki&#8217;s and vlogs) and Social Influencers, (everyday people who have an outsized influence on their [...]]]></description>
		<link>http://dsherpa.com/2010/04/11/social-influencers-help-you-sell-more-stuff/</link>
			</item>
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		<title>Digital Marketing Starts with SEO</title>
		<description><![CDATA[
			
				
			
		
I attended my first Social Media Seminar a few years ago in Columbus OH. The conference was put on by Jennifer Laycock, editor of Search Engine Guide. After having attended all sorts of apartment related seminars and events, that basically said the same thing year in and year out surrounding Apartment Marketing, it was real [...]]]></description>
		<link>http://dsherpa.com/2010/04/03/digital-marketing-starts-with-seo/</link>
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