Getting Started
Designing Your Unique Social Media Program
Together we will plan and execute a full-service social media marketing plan for your business. The program involves customized content tailored to the voice and image you wish to communicate to your market. There are differences in content presentation based on the profile of your business,and the audiences we plan to engage..
The Approach
Using an indepth interview process, we will work with you to hand select categories of content to populate your blog and social media identities. Content for your program is overseen by experienced social media professionals who draw from from your business, create custom posts, and also carefully select online resources for content that will build community and engagement with constituents that can be influential to the success of your business.
For example, following the intake meeting with you as a DigitalSherpa client a content and engagement plan might look like this:
(20) posts per month created by DigitalSherpa
(12) Relevant Posts
(8) Original Posts
• Businesses can create brand awareness and drive blog and website traffic by distributing content– posts, press releases, videos, photos, presentations, and more – through external websites. The purpose of this information is not to overtly market products or services, but to inform and engage target customers and prospects about key issues, considerations, or events; often involving the the client’s products or services. A primary objective of a good content marketing program is to drive traffic to the blog and website by increasing search engine ranking/popularity. A keyword analysis is completed at the beginning of the project to ensure proper search terms are used and implemented in each post. A well-crafted message can be republished hundreds or thousands of times.
• Posts will be written about your business and relevant topics, uploaded to your blog weekly, and distributed to external related sites with links back to your blog through an ongoing commenting strategy. Monthly reports are generated with performance metrics. Content marketing also has benefits for the client’s website in the following ways:
- More tags and keywords
- Incoming links
- Google ranking
- Alexa rank
- Fresh new content benefits
- Integration of Facebook and Twitter communities
What you get:
Content management: hosting, creation, distribution
Social network development: identity creation, content population, audience development, activity monitoring
Tool development: Search engine optimization, system and platform upgrades, performance analysis
Reporting Analytics: traffic, audience interaction, leads and referrals
Pricing: We will quote a monthly maintenance fee based on the program. There are no upfront or startup fees. Fulfillment begins on the contract start date. Program will be up and running within 45 days. Program continues for 13 months from the contract start date.
Adam Japko: Client Services, DigitalSherpa
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Eric Brown: Social Media Strategy, DigitalSherpa
