Will we sell more stuff

As we wind down the year, like many others I reflect a lot on where we have been, and where we are headed. It seems like we have been talking about Social Media Marketing and all of the benefits for a long time, yet until recently folks looked at you like you had a horn protruding from your head.

As we close out 2009, Social Media IS all the buzz, but will it deliver the Results? And friends, some Social Media Marketing Studios get rather fuzzy regarding Results.  Most business folks aren’t so fuzzy about results, yet how many times have you heard

“I Know Half My Marketing Works, I Just Don’t Know Which Half”

The first question to ask your marketing studio or marketing director, frankly the only question, is “Will we sell more stuff”

“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.”

That was our starting point for our own business at Urbane Apartments when we started to apply Social Media Marketing in 2004. Build it and they will come IS a myth, you have to market your product, there really is no other way. Our Goal for employing the effective use of Social Media Marketing was To Rent More Apartments.

Put that bluntly to many of the Social Media Purists typically spurs a reaction, as some folks aren’t so comfortable with Results. It is easier and more fun to talk about all the many things that Social Media Marketing will do to enhance your companies relationship with your customer, all of which are true, but the bottom line is, If You Aren’t Selling More Stuff, It Is Just a Hobby.

So, That is our Starting Point for effective use of Social Media Marketing, To sell more stuff, to more people, for more money.