Social Media Marketing; Your Blog is the Center Hub

We have written before that the Directional Flow of Marketing Has Changed. No longer does buying a larger block of advertising work so well at increasing sales. If you harness Social Marketing, it can have an extraordinary reach for your product or business.

But Where to Start

Glenda Watson Hyatt has a great graph over on her blog titled Mapping My Social Empire, and does a nice job of illustrating how her blog is the center of her media empire with seven smaller territories

The directional numbers represent Glenda’s actions

1. Manually Tweet the blog post, bring readers back to the blog
2. New blog posts are automatically added to facebook
3. Tweets are fed automatically to facebook
4. LinkedIn profile brings readers to the blog, it theory
5. Videos posted to You Tube bring people to the blog
6. Manually Stumbling posts brings readers to the blog
7. Blog posts are automatically sent to email subscribers
8. TweetMeme on the blog enables readers to share the post easily
9. TweetMeme is also embedded in the email broadcast

Your Blog is the Center of Your Social Media Marketing Strategy

The above referenced is a pretty solid plan to increase and expand your digital reach. If you use this strategy consistently, your digital footprint will expand over time. the key though is consistent posting of relevant content.

The good news about all of this is, it really isn’t all that complicated. If you are a start up or a small business you can do it yourself. These Internet marketing services can also be outsourced. Either way, both take time, and creating a Long Tail doesn’t unfold overnight.