Social Media Marketing; Learn How to Move the Google Needle

I am in Dallas this week at the Optimization Summit Conference. Tami Siewruk, the event organizer and Chief Imagination Officer at Multifamily Pro has done an outstanding job with a stealer line up of top rate small business and Social Media Presenters. I feel pretty honored to be on the same ticket along side guys like Christopher Penn, Jason Falls, John Jantsch and Geno Church to name a few. This may well be one of the best positioned Small Business Conferences I have ever attended.

Tami’s following from pulling off successful Multifamily Brainstorm Sessions for over twenty years has mostly drawn apartment folks. The attendees here are ready for change, they are past talking about Social Media, and are eager to implement. Many still have questions, and more over fear, but they are ready to pull the trigger. Some with big apartment portfolio’s. We are moving past the place of talking and into doing. I love that, it is pretty cool and very exciting.

My session on Wednesday is Move the Google Needle, and will cover the below outlined items in four two hour sessions.

1. Anatomy of a Search Engine; The difference between organic and paid searches and where you should focus your time and resources
2. Domain Names and Alternate Domain Names Own the right web site addresses and watch your traffic soar.
3. Keywords The most important list you’ll ever make
4. Title Tag A search engines first impression of your web site —-make it a good one.
5. Meta Description Tags Your chance to tell a search engine user why they should click your link over all the other
6. Home Page Content This critical content must be created with two audiences in mind: your residents and the search engines.
7. Link Popularity Learn how to increase your web site’s popularity and become noticeable with the search engines
8. Hurl your URL The easiest way to effectively market your web site
9. Social Networking Sites Find new business quickly and effectively using these new sites
10. Articles Be known as a content expert in your field and allow others other’s to market your web site for you
11. Press Releases Generate buzz and make a splash on search engines
12. Blogs Your online forum to inform prospects about your products and brand
13. E-mail Marketing Stay “top of mind” with your residents and prospects

Here is a link to the slides, Move the Google Needle should you have further interest,