DigitalSherpa Team

DANIEL MCCARTHY, NCI CHAIRMAN AND CHIEF EXECUTIVE OFFICER

Since May 2002, Mr. McCarthy has served as NCI’s Chairman and CEO as well as the Chairman and CEO of its ultimate parent company, Gallarus Media Holdings (GMH), which was created in January 2005 to facilitate acquisition by Citigroup Venture Capital.  Every month, NCI interacts with more than 3 million consumers on the web and more than 8 million consumers in print, driving more than 800,000 leads for more than 30,000 clients.  NCI’s leading brands include Apartment Finder, The Real Estate Book, New England Home, Atlanta Homes & Lifestyles, Mountain Living and the DigitalSherpa line of marketing service products. As author of Dan McCarthy’s Viral Housing Fix, Dan closely tracks trends in the economy and shifts in how consumers use media and shop for products and services.  Mr. McCarthy has lead NCI to become early adopters, deploying social media tools, like Facebook, Twitter and blogging platforms as internet marketing tools for small to medium sized businesses .  In 2009, NCI introduced the first turn-key social media marketing service to the design and multi-family industries, providing content, tools and social media management services to clients.

ADAM JAPKO,  PRESIDENT DIGITALSHERPA

Since joining NCI in May 2005, Mr. Japko has served as President of home design media.  Mr. Japko lead the company’s DesignSherpa product launch, the first turnkey internet marketing system for the Home Design industry integrating a full suite of social media tools.  As President of the Digital Sherpa suite of products, he is leading client development and a broad deployment of DigitalSherpa program lines for the company while remaining an active participant in the fine wine industry’s social media landscape as author of WineZag.  From 1999 to 2005, Mr. Japko was President and Chief Operating Officer for Pennwell Corporation’s Advanced Technology Division.

STUART CHRISTIAN, OPERATIONS AND DIGITALSHERPA SYSTEMS

Since January 2004, Mr. Christian has served as Senior Vice President of Production Operations and Information Technology, responsible for the production of all NCI online and offline media as well as the information technology group. Mr. Christian joined NCI in 1991.  He has created and now leads the fast growing team and backbone infrastructure that supports and maintains all DigitalSherpa systems, product lines, and clients.

GERARD PARKER, DIRECTOR AND CHIEF FINANCIAL OFFICER

Since joining NCI in 2002, Mr. Parker has served as Senior Vice President and Chief Financial Officer and as a director of GMH since January 2005. From 1994 to 2002, Mr. Parker was Vice President and CFO of Primedia’s Consumer Guides division.

About Network Communications Inc, the powerhouse behind Digital Sherpa

Network Communications, Inc., is the largest national publisher of local printed and online magazines for the real estate market.  The company distributes more than 13 million magazines each month, representing 500 markets in the U.S. and Canada. In addition, NCI distributes its content through a world-class proprietary online network of more than 18 websites serving millions of consumers searching for buy, lease, or remodel information for homes and apartments.

After a full year in development, the company’s most significant recent initiative is the DigitalSherpa line of services;  turn key solutions to building and managing social media marketing programs for local, regional, national, and global businesses of all sizes.  DigitalSherpa takes the risk and complexity out of social media marketing, creating a new kind of internet marketing presence, now easily and affordably accessible to any business.  The programs are designed to improve visibility on Google, increase web traffic, enhance connection with consumers or other businesses to drive leads, brand recognition, image, and referrals.

The explosion of social media tools and networks, like Facebook, Twitter and LinkedIn creates a unique opportunity to get active on the web by creating content marketing strategies designed to engage communities of relevant consumers or businesses that can be influential to the growth and success of a DigitalSherpa client company.  Network Communications and DigitalSherpa recognize the incredible potential of social media marketing in helping to achieve a wide range of companies’ marketing, growth, and bottom line objectives.  DigitalSherpa was born out of the understanding of the time and technology challenges that social media marketing presents to most companies and marketing organizations.

NCI’s teams are all social-media certified. Every member has gone through a detailed program with Domus Consulting to experience the power of social media networks and to give them insight and experience in developing effective and influential networks for themselves and others.  Our teams submitted themselves to training for creating and sharing content that drives engagement around their own brands along with market activity and growth in their own social networks.  NCI’s DigitalSherpa teams are now sharing their experiences and helping over 700 companies harness the power of social media by getting active through a well thought out complete social media strategy and system.